Zade M. Tahir Carpet Company was awarded with a silver
medal in 1923 with its extraordinary products displayed in
Izmir Economy Congress and also with a gold medal by attending
the 1st and 2nd September 9 Exhibitions
in Izmir in 1927 and 1928.
According to the Law on Family Names released in 1934, the
use of 'Zade' and 'Oglu' (means son of) names as suffix names
were forbidden and the family name was changed to Önder
(which means leader in Turkish) since Imam (the priest) is
also a leader in Muslim communities. Until his death in 1943,
M. Tahir had many contributions to the Turkish and Isparta
carpet making industry.
M. Tahir’s son Muammer F. Önder was the only person
in the family interested in the carpet business. He has worked
together with his father and acquired a lot of his knowledge
and experience on rug making. After 1937, he worked in various
government jobs for 18 years training Turkish village people
and teaching them dyeing, weaving and rug making techniques
all around Anatolia. In 1955, he moved to Izmir and in 1958
he left his last government job in Agricultural Faculty of
Aegean University to work for Kula Textile Company as the
chief of carpet making division. As a result of his successful
works in this factory, he started producing the first examples
of Kula rugs.
In 1964, Muammer F. Önder' established his own firm
Renk Hali and after 30
years, the family restarted producing yagcibedir rugs and
marketing them nationwide as whole sellers.
in 1971, in order to market the rugs in retail, Mr. Muammer
and his three sons opened their first retail shop in Izmir-Cumhuriyet
Meydani under the name of Klasik Hali. Muammer F. Önder’s
son T.Tahir Önder, the current owner of the firm, was
appointed to the head of sales and export.
Izmir Heykel Shop
The firm has produced the most beautiful and selective examples
of Kula rugs during 1970’s and marketed these rugs until
1980’s as whole sellers.The Kula rugs produced during
this period were exported to many European countries including
Italy as the biggest buyer.
With an increasing demand, Kula rugs became so widely popular
that soon there were copies of these rugs which caused to
undermine the original quality. Starting from 1978, the company
started exporting rugs to the U.S. In line with the demands
it started producing Seljuk Collection
in 1980 and Yoruk Collection
in 1984. The production of Yoruk Rugs, which were popular
domestically and abroad, continued until 2000. Due to the
origin of Klasik Hali, Yoruk Rugs were also known as Izmir
Having many contributions to the development of the carpet
sector in Turkey, Muammer F.Önder, died in 1983 as an
important authority in carpet making. In 1986 Ushak
Collection and in 1987 Serapi
Collection were specifically manufactured for the U.S.
market. Klasik Hali started producing Antique
Kilim Collection in 1988, and Antique
Collection in 1989. In 1990, the biggest brother in
the family decided to depart from the business after when
T.Tahir Önder became responsible for the production of
the collections in the company. In 1990 Klasik,
1992 Neo-Klasik and Neo-Antique,
1995 Imam Zade and 1997
Klasik Seljuk Collections were
created by Klasik Hali. In 1990’s as the economy picked
up in Turkey, the company also started to sell these collections
domestically as wholesale. After 1995, exports of the company
decreased because of the increase in labor costs in Turkey
and the opportunities of manufacturing in relatively less
costly third world countries.
With the younger brother leaving the company in the beginning
of 1998, T.Tahir Önder and his family continued the carpet
business under Klasik Hali name.
In 1998 Klasik Ottoman,
in 1999 Antik Kaftan, in
2000 Kaftan, in 2001 Artemis
and Smyrna Collections
were designed and produced. New models and colors are still
being produced for these collections. In 2003 the firm has
launched its newest collection Modern
Art. With this collection, Klasik Hali introduced the
first modern hand-made rugs in Turkey.
Klasik Hali continues to manufacture hand-made rugs and kilims
with a never-ending sacrifice for quality since the days of
the establishment of Imam Zade
M. Tahir Rug Company in Isparta in 1909. Today, with
over 1,000 carpet looms around mountain villages in the Aegean
region, the company is one of the biggest carpet manufacturers
in Turkey. It is also a pioneer in the carpet business with
every new collection that is introduced every year.
The company owner Tevfik Tahir Önder who has 33 years
of experience on design and coloring prepares the designs
of the manufactured carpets. Most authentic designs of the
company are copyrighted and patented. In 1999, Klasik Hali
also incorporated its company logo in the design of the rugs
that are produced. The logo woven on the rugs is also a symbol
of the company’s unparalleled guarantee of quality.
The oldest retail shop Heykel showroom has been in business